Introducing Sajad Hoffman-Hussain; An Insightful Journalist and Dedicated Producer

Introducing Sajad Hoffman-Hussain; An Insightful Journalist and Dedicated Producer

June 4th, 2017

You first met Che in Rochester works for actor Che Holloway, an impromptu interview and amble through the Neighborhood of the Arts.

An aspiring and successful actor, Che is deeply immersed in the Rochester cultural scene. So much so, we’ve named him Che of The Town!

Exclusively for Talker, Che has solicited and is conducting interviews from about 60 Rochestarians working in a diversity of creative fields.

For the full series, see Che of The Town: Interviews

Che has featured many members of the local media including
radio personality Scott “Fitz” Fitzgerald, radio personality Chris Konya, creators of The Rochestariat, Stefanie and Jason Schwingle, journalist Hélène Biandudi Hofer, journalist Jennifer Johnson, journalist Nikki Rudd journalist Norma Holland, journalist Alexis Arnold, journalist Ginny Ryan and meteorologist Scott Hetsko.

Today Che adds Sajad Hoffman-Hussain of WHEC TV to the list.


Sajad and the WROC News 8 team

Tell us a little about yourself, where your from, grew up, what H.S./College you attended etc. 

I grew up in an inner-city suburb of Birmingham in the United Kingdom. I went to a fairly normal school (most of us were low-income, and weren’t expected to make much of ourselves). The area was one frequented by drug dealers and gang violence.

I ended up engineering myself an escape by going to college and completing my Bachelors in Psychology (the University of Hull) over 200 miles away, and then taking a graduate program in broadcast journalism a few years later.
What inspired you to be a Producer? Early experiences worth sharing?

I would reframe this question more as what inspired me to work in journalism. By nature, I am very curious and some would say nosey(!) so that was a good start. I have a butterfly mind, where I know a little about a little of everything, which is a good grounding for dealing with a diverse range of topics in news. Also good for quiz nights!217120_5006078652_3242_n

Earlier on, when I worked as a reporter, I had to develop my confidence going out and asking members of the public their opinion. As I was responsible for reading the news as well as producing, it was important that I was fully confident in myself, as it shows in your voice otherwise.

Being the first to get the story out and on air, or online, is a major draw of working in either a straight journalism or producing role. As a producer, I also have the need to micromanage processes, and constantly look at ways to make producing a newscast more efficient across many different team members, personalities, and skillets. It can be extremely stressful, but worth it when you’ve beaten the competition, and told stories that matter.

One of my proudest achievements was working at BBC Radio Cumbria when the then Prime Minister David Cameron visited. He is a lot taller off-screen, and had his security personnel with him. We had a brief chat and with the questions I prepared in advance, the morning presenter was able to grill him on topics like unemployment, nuclear energy, and the UK riots that had broken out a few weeks previously.

1460158_10152081270203653_1593761523_nTalk about a time where you have faced adversity/conflict and have triumphed.

I remember being at what you guys would call a High-school … at the time I badly wanted to get into a certain private school and win a scholarship to increase my chances of getting into a good college. I was told by a Careers ‘Advisor’ that because of my background, I should set my sights low and work in retail. And then I was told by the admissions office of that school that certain kinds (code for rich, white, and privileged) of people fared better in this school and that I should expect a rejection.

I never let these micro aggressions keep me from having a success mindset, and indeed I kept on striving, even when I was temporarily homeless during my college studies, I put my head down and refused to give up. I achieved my Bachelors with Honors and the following year completed an intensive Masters course in Radio Journalism with merit. I also successfully carved out a freelance career at BBC News, despite the difficulties of it being a very traditional old-boys organization.
What do you believe sets you apart from other Producers?15025536_10154744186243653_3936393336797638802_o

I just don’t know when to quit – and I have the ability to learn from my mistakes, regroup, and then (hopefully) hit it out of the park.

Do you have other interests or hobbies?

I am very much a family man, and we all love going to the library. In fact, I would say the thing that got me out of poverty in the first place was going regularly to the library in Birmingham, and expanding my mind that way. We also LOVE Highland Park, and exploring Rochester.
Any projects you have out or currently working on?

I am trying to get a podcast project called Bus Tales into commission – I am looking at the untold stories of Bus Rider through different themes. I always have a number of different pies I am juggling!

10679751_10152813107858653_681429321634836472_oWhere would you like to see yourself in 5 years?

I would like to see myself still doing creative work, and making a difference to the people whose lives I tell through story.

What advice can you give to aspiring producers?

For producers, and for journalists, I would say – take the opportunity to learn and find people willing to mentor you. Be humble, but don’t be a doormat. Remember to treat people as you wish to be treated (it is indeed a very small world). Practice your writing, and take all the constructive feedback you can.

How can we follow along in your journey? Social media?

You can find me on twitter (News@hoff) or check out my website,



Rachel’s Rebel Roots

About The Author

Welcome to Talker of the Town! My name is David Kramer. I have a Ph.D in English and teach at Keuka College. I am a former and still active Fellow at the Nazareth College Center for Public History and a Storyteller in Residence at the SmallMatters Institute. Over the years, I have taught at Monroe Community College, the Rochester Institute of Technology and St. John Fisher College. I have published numerous Guest Essays, Letters, Book Reviews and Opinion pieces in The New York Times, Rochester Democrat and Chronicle, the Buffalo News, the Rochester Patriot, the Providence Journal, the Providence Business News, the Brown Alumni Magazine, the New London Day, the Boston Herald, the Messenger Post Newspapers, the Wedge, the Empty Closet, the CITY, Lake Affect Magazine and Brighton Connections. My poetry appears in The Criterion: An International Journal in English and Rundenalia and my academic writing in War, Literature and the Arts and Twentieth Century Literary Criticism. Starting in February 2013, I wrote for three Democratic and Chronicle  blogs, "Make City Schools Better," "Unite Rochester," and the "Editorial Board." When my tenure at the D & C  ended, I wanted to continue conversations first begun there. And start new ones.  So we created this new space, Talker of the Town, where all are invited to join. I don’t like to say these posts are “mine.” Very few of them are the sole product of my sometimes overheated imagination. Instead, I call them partnerships and collaborations. Or as they say in education, “peer group work.” Talker of the Town might better be Talkers of the Town. The blog won’t thrive without your leads, text, pictures, ideas, facebook shares, tweets, comments and criticisms.


Like what you see on our site? We’d appreciate your support. Please donate today.

Featured Posts


%d bloggers like this: