The Villa Movement: Adopting East High on the game plan in the near future

The Villa Movement: Adopting East High on the game plan in the near future

David Kramer (left) with Rickey Hunley [Photo: Gabrielle Ellis, management, downtown Villa]

• September 17, 2015

Cycling past the Liberty Pole Way and seeing a storefront sign for the Villa Movement, my Unite Rochester blog antennae beeped.  As did my interest in sports gear and apparel.

[Photo: David Kramer]

Inside the store, I got the very cool story of Villa: Join the Movement  from Area Manager Rickey Hunley. The mission statementwhile powerfully crafted–just sets the stage for what Villa is all about.

rickey 2

Provided by Rickey Hunley

Fundamentally, as explained to me by Rickey, Villa employees sign up not to just sell attractive sports wear, but to literally join a movement. Fully voluntarily, employees participate in up to 25 hours of community service activities a month. In my short stay, I could tell these activities were more fun than work, watching Rickey and his assistant scroll though their phones containing abundant options for the post.

rickey 3

Provided by Rickey Hunley

Rickey has taken part in programs benefiting school kids, young entrepreneurs, high school students, and others needing a helping hand:

Personally since my employment with Villa I have helped our “Project 1000″ where we measured the feet and supplied over 700 kids with Timberland boots for Winter of 2012. We’ve also are committed to our Homesewn project where we are giving local entrepreneurs an opportunity to have their clothing lines sold in Villa on a permanent basis. We did a food drive, we collected non perishable goods and donated them to the Rochester City Mission. Lastly, I most recently spoke at the 585 Peace Walk rally, I talked about our I Matter Scholarship where we gave away 5 Scholarships ranging from $1000-$5000 to local Rochester High Seniors Seniors who graduated June 2015. We are opening up our 2nd enrollment for another round of scholarship opportunities for the class of 2016.

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Provided by Rickey Hunley

As Rickey told the story, I could tell much of what he did at Villa is a labor of love.

I was especially interested in the Adopt a School program now getting started.  I learned that Villa is about to “adopt” East High, joining the ranks of community members who have come forward to help the new East succeed.

As Rickey says:

Adopt a School simply gives each Villa location access to the kids we serve. We are committed as employees to do community service on a quarterly basis. We can do application writing, resume writing and practice interviews.  Actually, whatever East needs. Soon to come!

SEE ALSO

A Bull’s Head Renaissance with the Bodega Boys on Brown Street

 

About The Author

dkramer3@naz.edu

Welcome to Talker of the Town! My name is David Kramer. I have a Ph.D in English and teach at Keuka College. I am a former and still active Fellow at the Nazareth College Center for Public History. Over the years, I have taught at Monroe Community College, the Rochester Institute of Technology and St. John Fisher College. I have published numerous Guest Essays, Letters, Book Reviews and Opinion pieces in The New York Times, Rochester Democrat and Chronicle, the Buffalo News, the Rochester Patriot, the Providence Journal, the Providence Business News, the Brown Alumni Magazine, the New London Day, the Boston Herald, the Messenger Post Newspapers, the Wedge, the Empty Closet, and the CITY.  My poetry appears in The Criterion: An International Journal in English and Rundenalia and my academic writing in War, Literature and the Arts and Twentieth Century Literary Criticism. Starting in February 2013, I wrote for three Democratic and Chronicle  blogs, "Make City Schools Better," "Unite Rochester," and the "Editorial Board." When my tenure at the D & C  ended, I wanted to continue conversations first begun there. And start new ones.  So we created this new space, Talker of the Town, where all are are invited to join. I don’t like to say these posts are “mine.” Very few of them are the sole product of my sometimes overheated imagination. Instead, I call them partnerships and collaborations. Or as they say in education, “peer group work.” Talker of the Town might better be Talkers of the Town. The blog won’t thrive without your leads, text, pictures, ideas, facebook shares, tweets, comments and criticisms.

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