Would Cruz crucify himself on a “cross of gold?”

Would Cruz crucify himself on a “cross of gold?”
Democratic and populist leader William Jennings Bryan, climaxed his career when when he gave his famous "Cross of Gold" speech which won him the nomination at the age of 36.

Democratic and populist leader William Jennings Bryan, climaxed his career when he gave his famous “Cross of Gold” speech which won him the nomination at the age of 36.

cross of gold sppech

artist’s rendering of William Jennings Bryan delivering his “Cross of Gold” speech at the July 9th, 1896 Democratic Convention at the Chicago Coliseum.

As prominent Republicans like Jeb Bush endorse Ted Cruz, they — and in turn Cruz — will have to come to terms with some of the Senator’s more “fringe” positions. Seemingly, Cruz will have to moderate or modify his stances or the Jeb Bushes will have to distance themselves.

Take for example, Cruz’ declaration to “abolish the IRS.” While abolishing the IRS may fit theoretically within Cruz’ flat tax scheme, the call itself is more a slogan than a practicality. And it’s hard to see the Republican establishment wildly trumpeting the Abolish the IRS plank in its platform. That’s more from Barry Goldwater’s 1964 playbook that ended in a Johnson landslide (about which we have written).

Another even more quixotic and seemingly doomed plank in Cruz’ platform is his demand for the nation to return to the Gold Standard. The gold standard had effectively ended in 1933 when the federal government halted convertibility of notes into gold and nationalized the private gold stock.

Not surprisingly, critics like Paul Krugman mock Cruz’ lust for gold, believing the issue was settled correctly and for good 80 years ago. While some pundits think Cruz is smart to campaign on the gold standard, I find it hard to imagine Jeb Bush and Lindsey Graham becoming born again 19th century Gold Bugs.


Giant McKinley/ Roosevelt Gold Bug Jugate Pin from the 1900 election campaign

It is unclear how prominently the Gold Standard would figure in a Cruz’ general election campaign or whether it would become a plank in the Republican platform.  But such would be the first election since 1896 and 1900 — when William Jennings Bryan twice lost to William McKinley — that the gold standard was up for debate.


A 1896 campaign poster for William McKinley and Garrett Hobart showing the candidates’ support for the gold standard

To refresh myself on those elections, I turned to my perennial source, historian Richard Hofstadter (1916 – 1970) whose seminal 1964 essay “The Paranoid Style in American Politics” is, not surprisingly, once again making the rounds in 2016.

As explained by Hofstadter in “William Jennings Bryan: the Democrat as Revivalist” from The American Political Tradition (1948), since the 1870’s the Gold Standard was felt by farmers in the West and South to be a crippling instrument of Wall Street designed to keep prices low by limiting the supply of “hard money.”  Instead, farmers and small businessman wanted a bimetalism that included the more plentiful, and hence inflationary, silver.

In the midst of the depression of the mid-1890s, bimetallism gained strength with the rise of the Populist Party. In the 1896 electionthe Populist Party and the Democrat Party formed a provisional alliance by both backing the “Great Commoner” from Nebraska, William Jennings Bryan. Throughout the nation was heard the rallying cry, “Free Silver.” Hofstadter quips that to the Eastern establishment, “in 1896 free silver ranked among the heresies with free love.”


Bryan at the Democratic Convention delivering the speech

The apotheosis of free silver came at the July 9th, 1896 Democratic Convention at the Chicago Coliseum.  There, Bryan rose to give forth his iconic Cross of Gold speech

As Bryan was a circuit-riding evangelist, Hofstadter says the speech was responded with the enthusiasm of a camp meeting: “it’s religious imagery, it’s revivalist fervor, it’s electric reaction upon the audience.”

And its thundering messianic last lines:



An illustration depicting William Jennings Bryan on the shoulders of state representatives at the Democratic National Convention in Chicago in 1896, moments after he gave his “Cross of Gold” speech (Wikimedia Commons)

The result was volcanic. Taking the message of populism and Free Silver around the nation, speaking directly to 27 million people, the “Great Commoner” came reasonably close to defeating McKinley in the November election, a victory that would have been, as Bernie Sanders might say, a political revolution (about which we have written).

Today, Cruz is defending the opposite of Bryan, standing like McKinley is support of the gold standard. It remains to be seen if Cruz plans his own invocation at the 2016 Republican Convention: redeem mankind upon a mantle of gold.


Note references to silver in the bells and the coin. The octopus represents the power of Wall Street and the Trusts. The small resisting figures against the Statue of Liberty are Cubans and Filipinos. In 1900, Bryan also ran on an anti-imperialist platform that gained little traction.

Within in the context 2016, the next election, 1900, again Bryan vs. McKinley, may be more instructive.

As the 1900 campaign began, Bryan attempted to revive what Hofstader calls the “stale free silver issue” (as today a return to the gold standard may seem stale now for 80 years).

Democrat leaders pushed back against free silver, believing that Bryan was unrealistic and lacked considerations of practical economics.

But Bryan was adamant to which Hofstader concludes:

From a strategic standpoint, Bryan was worse than wrong, he was impractical. By insisting on the free silver plank in the platform he may have lost whatever chance he had of winning some of the Eastern states, while he did not need the issue to win the West or in the South. “Bryan,” as Thomas B. Reed [Republican Speaker of the House] quipped, “had rather be wrong than president.”

Below is an excerpt from the excellent HarpWeek Explore History website providing details as to how Democrat Party leaders tried — but failed — to exclude the silver plank. Bryan went as far to threaten running as an independent if the free-silver plank of the 1896 party platform was not incorporated unchanged into the 1900 platform.

“Bryan had insisted that gold was ruining the economy and that only inflationary free silver would restore prosperity.  By 1900, the economy had been thriving and growing for three years without free silver, and the Republican-dominated Congress settled the issue by passing the Gold Standard Act.


Baum’s satire appeared in May 1900 in the midst of the election campaign

In the face of all evidence and advice, Bryan refused to drop free silver.  As former Republican congressman Thomas B. Reed [Republican Speaker of the House] dryly remarked, “Bryan would rather be wrong than [be] president.”  Several months before the Democratic National Convention, Vice-Chairman William J. Stone of the Democratic National Committee cautioned the candidate that he had to win Illinois, Indiana, and New York to win the presidency in 1900, and could only do so by downplaying the money question.  On July 1, Stone and four other Democratic leaders met the candidate at his Nebraska home to reiterate the warning.  Bryan threatened to run as an independent if the free-silver plank of the 1896 party platform was not incorporated unchanged into the 1900 platform.  After the meeting, he telephoned key delegates to convince them to vote for the free-silver plank.

The Democratic National Convention of 1900 met in Kansas City on July 4-6.  The controversial money question became entangled in the local politics of the important New York delegation.  Tammany Hall “Boss” Richard Croker removed former senator David B. Hill, a gold-standard supporter, from the Resolutions Committee and replaced him with Tammany’s August Van Wyck, who backed Bryan’s free-silver plank.  The Resolutions Committee then approved the free-silver plank by one vote, a reflection of close party division on the issue.  Hill announced that he would fight the free-silver plank on the convention floor, but backed down when Croker threatened that the New York delegation would shun him politically.”

Not coincidentally, L. Frank Baum’s satire The Wizard of Oz was published in May, 1900 only two months before the Democratic Convention. While Baum’s fantasy skewers most everyone, he was a Republican who disliked Bryan who is widely seen as represented in the Cowardly Lion.


Would this be the button of Sanders or Clinton? [1896 Bryan campaign button]

The characters in the parable are considered to be drawn from the 1896 campaign: The Wicked Witch of the East = Eastern industrialists and bankers; The Munchkins = the citizens–most of whom were oppressed; The Scarecrow = the western farmers; The Tin Woodman = the downtrodden eastern workers; The Cowardly Lion = William Jennings Bryan; The Wizard = any President from Grant to McKinley; The Yellow Brick Road = the gold standard; Dorothy’s silver shoes = the Democratic/Populist demand for silver coinage; The Emerald City = Washington, D.C.

[Update: I stand corrected on Baum’s allegory. Georgetown’s Professor Michael Kazin, a leading expert on Bryan and populism, informed me that “the idea that Baum’s book was a parable of populism has been pretty thoroughly debunked for a while now.” Fair enough.]

Finally, even writing about the 2016 election and the Gold Standard feels fantastical, anachronistic, arcane and surreal all at once.

Surely Cruz would back off his demands to abolish the IRS and return to the gold standard, calling them symbols of what is wrong with the nation and not policy priorities. Surely Cruz would not do as Bryan did in 1900 and crucify himself by demanding a “Gold Plank” in the Republican platform.  And if he did, would Clinton or Sanders rise to the defense of the strictly paper currency system?

Also below is a look at the 1896 election in relation to the 2000 election. Political historians often say that 1896 and 1932 were the two most consequential modern American elections. Some argue that FDR’s victory was to some degree a vindication of Bryan’s propositions.

Providence Journal, Election Day, 2000



Talker interviewed by Channel 8. Knowledgeable supporters back Cruz’s gold standard

President Cruz will “end sanctuary cities.” Where will that leave us?

If Donald Trump becomes a footnote in political history, he will become William Randolph Hearst. And maybe Bernie Sanders is William Jennings Bryan

G.O.P. Fears What’s Next If Trump Can’t Be Stopped — New York Times, February 25th, 2016

Which Presidential election mattered the most to you?

About The Author


Welcome to Talker of the Town! My name is David Kramer. I have a Ph.D in English and teach at Keuka College. I am a former and still active Fellow at the Nazareth College Center for Public History and a Storyteller in Residence at the SmallMatters Institute. Over the years, I have taught at Monroe Community College, the Rochester Institute of Technology and St. John Fisher College. I have published numerous Guest Essays, Letters, Book Reviews and Opinion pieces in The New York Times, Rochester Democrat and Chronicle, the Buffalo News, the Rochester Patriot, the Providence Journal, the Providence Business News, the Brown Alumni Magazine, the New London Day, the Boston Herald, the Messenger Post Newspapers, the Wedge, the Empty Closet, the CITY, Lake Affect Magazine and Brighton Connections. My poetry appears in The Criterion: An International Journal in English and Rundenalia and my academic writing in War, Literature and the Arts and Twentieth Century Literary Criticism. Starting in February 2013, I wrote for three Democratic and Chronicle  blogs, "Make City Schools Better," "Unite Rochester," and the "Editorial Board." When my tenure at the D & C  ended, I wanted to continue conversations first begun there. And start new ones.  So we created this new space, Talker of the Town, where all are invited to join. I don’t like to say these posts are “mine.” Very few of them are the sole product of my sometimes overheated imagination. Instead, I call them partnerships and collaborations. Or as they say in education, “peer group work.” Talker of the Town might better be Talkers of the Town. The blog won’t thrive without your leads, text, pictures, ideas, facebook shares, tweets, comments and criticisms.


Like what you see on our site? We’d appreciate your support. Please donate today.

Featured Posts